Celebrity and Respectful Campaigns
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Maybe he thinks that there are scores of just-registered 18-year-olds sitting in front of MTV, waiting for an ad that uses the name-calling strategies they recognize from grade school.
It's a reasonable strategy.You'd think that the candidate who promised a "respectful campaign" [1] would prefer ads about his famous maverick record, but then young voters might fact-check and find that he's voted with Bush 95% of the time [2] and that he's changed position on virtually every major issue in this election. [3]
John McCain doesn't stand on his record because he can't. So instead, he pokes fun at the candidate who used his hard-earned Harvard degree to give back to his community. After all, respectful campaigns just don't get as many hits on YouTube.
1] http://www.usatoday.com/news/politics/election2008/2008-04-01-mccain-va_N.htm
2] http://www.factcheck.org/askfactcheck/is_it_true_john_mccain_voted_with.html
3] http://www.thecarpetbaggerreport.com/flipflops
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